Skogman Realty recently received a Website Quality Certification from the Leading Real Estate Companies of the World. This certification recognizes companies who are members of Leading RE and who are using ‘best practices’ in website design and internet communications.
Websites are evaluated on six different categories and were scored on a scale of 10. The categories were:
Usability: How easy the site is to navigate? Can it be used in multiple browsers and are properties easy to find.
Design and Website Content: Are the styles and color consistent throughout the site and is there company branding throughout? Is the content on the site concise and explanatory for the consumer? Does it have community information? Is the site visually appealing?
Interactivity: Does the site engage consumers? Such as interactive maps, blogs, social media links.
Customer Service and Client Respect: Is it easy for the customers to contact the company? How soon did the company reply?
Leading RE Branding: Is there a link to RELOHomeSearch.com on the homepage?
SEO: How does the company rank in Google using key search terms? Does the site use titles and meta tags effectively? Is the site indexed by Google? Is the company in Google places?
Skogman’s overall score was 54 out 60.
Leading Real Estate Companies of the World® is the largest network of top independent real estate companies. There are 600 firms affiliated with Leading RE and have associates in more than 30 countries worldwide.